You are here: The O2 Customer Questionnaire
 
Your participation in this questionaire, helps us define, provide and deliver the type of
service you require. Thank you for taking part.
Section 1
Please confirm your name
Title Other title
First name Surname
Please confirm your address
Full address



Postcode
Please confirm your
mobile telephone number
Please confirm your
email address

Section 2
Please indicate how much you agree or disagree with the following statements about what you want from your network
Strongly disagree Disagree Neither agree
nor disagree		 Agree Strongly agree
I like the idea of my network sending me a magazine with news about the company and what it’s trying to achieve

If my network sends me a letter, an email or a text I want them to address me by my first name

My network doesn’t have to be friendly it just has to be very efficient

I expect my network to look after my interests without needing to consult me or tell me what it’s doing

I love looking around the mobile phone shops to find out what’s new and what’s coming on to the market

If I meet someone I know who’s got a new mobile with all the latest facilities, I can’t resist talking to them about it

The look, feel and style of a network is very important to me

The image of a network company is very important to me

If my network started texting messages to me I’d leave

Receiving a letter from my network always feels like junk mail to me

I’m not interested in a network that’s concerned about it’s customers, I’m only interested in the best deal for me

It’s a good idea to keep switching networks because it keeps companies on their toes and competitive

Section 3
On a scale of 0-10 (where 0 is extremely unlikely and 10 is very likely), how likely is it that you would recommend O2 to a friend or colleague?

0 10



What’s the one thing, in your opinion, that makes O2 worth recommending?




What’s the one thing about O2 that, in your opinion, would stop people from recommending it?



Section 4
Please select your age group:
Which of the following categories best describes you?
How would you describe your main occupation?
What is your marital status?
How many people, including yourself, live in your household?
Do you have children below the age of 18 in your household?
Yes
No
Do any of your children living at home have a mobile phone?
Yes
No
How old is the youngest child that has a mobile phone?
Section 5
Using a scale of 1 to 4:
1 2 3 4
When buying something you really want, to what extent is the following like you?
Use a scale of 1 to 4 where: 1 is VERY like you and 4 is NOT AT ALL like you:

The name of the shop I buy from is as important as what I buy...



Thinking about new consumer electronic devices (e.g. PDAs, game consoles, digital
cameras, etc), to what extent is the following like you?
Use a scale of 1 to 4 where: 1 is VERY like you and 4 is NOT AT ALL like you:

I like to be among the first to use new technology devices...



Using a scale of 1 to 4 where: 1 is smaller groups (e.g. friends and family) and
4 is larger groups of friends or acquaintances,

When you go out with friends, do you prefer...



Using a scale of 1 to 4 where: 1 is 'I know what I like and I tend to stick with it' and
4 is 'I'm curious about trying new things and I often do',

Which is more true about you?



Using a scale of 1 to 4 where: 1 is 'A straight forward product that is really easy to use'
and 4 is 'A more sophisticated product with many features',

When looking for a NEW consumer electronic device, which do you tend to prefer...?



Using a scale of 1 to 4 where: 1 is 'You feel that you have enough money to do what
you want to in your DAY TO DAY life' and 4 is 'You feel constrained by money in
your DAY TO DAY life',

Do you feel this statement is very like you or somewhat like you?

Section 6
How important are these things in your life?
Very important Fairly important Not very important Not at all important
To spend time and effort caring for your appearance

To find out who you are and what you’re good at

To have lots of possessions

To have a large group of friends and neighbours that you can turn to


How similar are you to these kinds of people?
Very similar Fairly similar Slightly simliar Not at all similar
People who worry about what others may think of them

People who enjoy keeping up with current trends in home decorating


How do you feel about each of these statements?
Strongly disagree Disagree Neither agree nor disagree Agree Strongly agree
I can’t bear untidiness in the home

Criminals should be punished with maximum prison sentences to make them learn their lesson

I have little to expect from the future

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Thank you for completing this survey. Your input is greatly appreciated.